The spring 2011 campaign for B.Tempt’d officially started. As you know Esmée is the face and spokeswoman for the brand and their campaign “Get Breast Cancer Outta Here“. For the spring 2011 campaign they recently released a new website and send out a newsletter with the advertisement of Esmée. The advertisement is also appearing in the current issues of Vanity Fair, Glamour and US Weekly to name a few. My good friend Helena scanned the advertisement of the Glamour issue for us and we added it to our gallery.

For every $50 purchase you get a free gift which is a flash drive with exclusive content of Esmée and on top of every B.Tempt’d bra which is purchased $2 is donated to the Susan G. Koomen Foundation.

Gallery Links:
Wacoal America B.Tempted Campaign > Official Website – Spring 2011
Wacoal America B.Tempted Campaign > Online Promotion – Spring 2011
Wacoal America B.Tempted Campaign > Magazine Addvertisement Spread – Spring 2011

1. Lindsey Says:
   March 10th, 2011 at 4:31 pm

   It’s insane; Esmée is featured with her B.Tempt’d advertisement in the Vanity Fair. Maybe sounds weird: I feel so proud, really proud. A dutch girl with her own advertisement in the Vanity Fair. Next is being on the cover or having an editorial right? Would love that, Vanity Fair is such an amazing magazine with amazing spreads.

2. niceguy Says:
   March 10th, 2011 at 5:13 pm

   She’s taking over! :P

   Also: esmeeworld
   “Been listening to my songs back 2 back in the studio… Crazy!!! RU ready?”

   Yes!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

3. Rick Uylen Says:
   March 10th, 2011 at 7:43 pm

   I love her! All follow @Esmeeworld and @Esmeedenters__ on twitter, 2nd one is my new fanpage about Esmee with the latest news about her! All follow! I’ll follow back! Xx rick :)

4. Rick Uylen Says:
   March 10th, 2011 at 7:45 pm

   And ofc she is gorgeous! :P Xx :)

5. fcbforever Says:
   March 12th, 2011 at 7:33 am

   @esmeeworld Writing writing, photo shoot coming up. Going to New york and La.

6. mr Says:
   March 12th, 2011 at 7:38 am

   If she is going to working in LA (or NY) with Justin, we can probably expect some breakup songs… Enough inspiration at the moment.

7. fcbforever Says:
   March 12th, 2011 at 8:58 am

   What happens in JT’s personal live should stay in his personal live. It’s better Esmée doesn’t get caught in it.

8. niceguy Says:
   March 12th, 2011 at 5:17 pm

   @fcbforever

   I agree.

   I would actually go as far as saying, Let Justin not be involved in this project and let esmée create on her own(With Justin supervising of course).

   I feel like Justin is kinda stuck/tired/bored with the music industry and doesn’t know what he’s gonna do with himself…
   I don’t think him being heavily involved with esmée’s new album would be a good idea. I think the music would kinda suffer..

   However, I think esmée has been given a lot more control on this new project which is pretty much the best thing that could happen!!! :-)

9. jamy Says:
   March 13th, 2011 at 7:51 am

   i dont know if its true but people are tweeting that Esmee will be supporting enrique again?

10. niceguy Says:
    March 13th, 2011 at 8:55 am

    That would be Amazing!
    Also, It could mean the start of a new Esmée Denters era! :D

11. Lindsey Says:
    March 13th, 2011 at 8:58 am

    @Jamy – Read it too, trying to find the podcast of the news segment because apparently someone heard it via Radio 538. I really hope so, but the Enrique fans are not that happy, or at least the ones who send the tweets. Haha they are probably jealous because Esmée performed taking back my love with Enrique ;) Plus dutch people seem to have the need to hate on Esmée …

    Too bad they didn’t announce it sooner, because I would love to go!

12. fcbforever Says:
    March 13th, 2011 at 9:51 am

    Another opening act. It’s time that Esmée is the main event, damn it! She deserves to sing in front of a crowd that came for her and not for someone else’s. Her career should go forward but with this it feels that it’s going back to the beginning.
    Sorry, but I don’t like this.

13. mr Says:
    March 13th, 2011 at 9:54 am

    Really, supporting Enrique again? That’s brilliant, he is a nice guy and they know eachother already now. Esmée has lots more experience this time. People always like to complain, but wait till they hear her (new) stuff! I have a feeling that it is going to be great :)

14. mr Says:
    March 13th, 2011 at 9:57 am

    @fcbforever

    Pre-promo for the album with a supporting act and when they launch her album it is indeed time to finally become the main act!

15. mr Says:
    March 13th, 2011 at 9:59 am

    And I bet we will hear a glimpse of her new stuff, if she will go on tour soon < I can't wait to hear it.

16. mr Says:
    March 13th, 2011 at 10:07 am

    Remembering this: http://www.youtube.com/watch?v=flhypoTxxK0

    haha :D

17. Lindsey Says:
    March 13th, 2011 at 11:26 am

    @Thijs – To be honest, I don’t think Esmée is able at the moment to sell out a big venue like Ahoy. No offense, I mean I am #TeamEsmée all the way but she is not there yet. So I think we can expect a pre-show for the promoting of her second album as well but maybe she is going to give smaller headlining tour.

    @MR – I remember! The first time I saw Esmée live was during the Enrique Iglesias opening act in Rotterdam. Good memories.

18. fcbforever Says:
    March 13th, 2011 at 11:59 am

    @Lindsey I’m also aware that she isn’t able to sell out these big venues, but I’d rather see her at a smaller headlining tour than to be an opening act. And how is she gonna promote her new music at an opening act if half the people don’t like her? That’s what bothers me. I guess I’m just eager to see her break through. Anyway, let’s wait and see how it turns out.

    The show is already in 2 weeks. So does this means she’s done with writing for her second album? And she’s going to LA and New York + a photoshoot. It’s gonna be busy.

19. niceguy Says:
    March 13th, 2011 at 12:23 pm

    I definitely can’t wait!!

20. Lindsey Says:
    March 13th, 2011 at 1:27 pm

    @Thijs – Well I am not sure it’s true, but we will find out soon enough. I really hope she will go to LA/New York to work with producers/songwriters as well. Love to see another Ryan Tedder collaboration, love Victim of Outta Here or Toby Gab is is doing great as well. We can expect busy months with the second album release coming up.

21. tiffany Says:
    March 14th, 2011 at 5:50 am

    people are talking about it on twitter that Esmee is going be the supporting act for Enrique so i guess it is true but Esmee didnt mentioned it? I agree with @fcbforever that Esmee should perform at small venues or a theatre which is very common in holland artist will perform in different places in holland i think that is something Esmee should do. Cause she can perform the whole album she never did that with the first album only the songs that where singles.
    She never hade her own concert and doing the pre show for enrique it is like she is going back in time but then with her second album hahah.
    Cant wait to hear some music and a new video or at least something

22. mr Says:
    March 14th, 2011 at 1:20 pm

    Esmée has a photoshoot today. To follow the latest news: http://twitter.com/AAB_TALENTGROUP

23. tiffany Says:
    March 14th, 2011 at 1:41 pm

    @mr, exciting the photoshoot maybe theire gonna show a picture.
    So theire already working on the promotion for the album maybe next the shoot of the new video. Can wait for some more info!!!
    Esmee should do live chat soon she still owns us one livechat.